Blog: Form

Blog: Form

Title and Subheading

  • The title should be engaging and give a clear indication of what the blog post will discuss. It’s often the first thing that readers see, so it should be compelling.
  • A subheading can provide some additional information and elaborate on the title, further piquing the reader’s interest.


  • The introduction should establish the blog post’s subject and purpose, and ideally compel the reader to continue reading.
  • An interesting statistic, anecdote, or question can make a strong opening hook.

Paragraphs and Sentences

  • Blog posts use short paragraphs to make the content easier to digest in digital format.
  • Simple, accessible language is often preferred to ensure a broad audience can understand the post.

Imagery and Multimedia

  • Blogs often utilise relevant images, videos, and infographics to complement the written content and to engage the reader.
  • Appropriate use of captions and alternative text makes images accessible for all readers and also improves SEO.


  • Subheadings divide the blog into manageable sections, improving readability.
  • They also enable readers to skim the content and still understand the main points.

Personal Writing Style

  • Bloggers often use a conversational writing style to engage and connect with the audience.
  • They may include personal anecdotes or use first-person narrative to share their perspective.
  • Hyperlinks are often used in blog posts to direct readers to related content or to cite sources of information.
  • Keywords are interspersed throughout the post to improve search engine optimisation (SEO).


  • Blogs could include call-to-action (CTA) statements encouraging readers to interact, be it sharing the post, leaving a comment, or subscribing to a mailing list.

Conclusions and Sign-Offs

  • The conclusion often summarises the main points discussed, and may reiterate the main message or call-to-action.
  • Bloggers may have a specific sign-off, including their name and potentially social media links for further content and engagement.