Reviews: Audience

Reviews: Understanding the Audience

Understanding the audience of a review is of vital importance. It influences the tone, content, and language of the review.
The readers or the audience may vary widely, from expert enthusiasts to general consumers, depending on the subject matter.
A review for a general audience will need a different language approach compared to a review for a specialised audience. For a general audience, avoid jargon and explain concepts. For a specialised audience, more technical language can be appropriate.
Consider the readers’ needs and reasons for reading. A reader of a film review may be deciding whether to see the film. A reader of a book review may be interested in recommendations for further reading.
The demographics of the readers can also impact the review’s approach. Age, interests, socio-economic status and cultural background can all influence the readers’ perspective.
Where the review is published can provide a clue about the audience. Understand the platform where the review will be published - a technical gadget review in an IT magazine will have a different audience when compared to a review in a daily newspaper.
A review must be relatable to its readers. Understand what the audience is looking for, and what they value, to make the review relevant and engaging.
Understand the pre-existing knowledge level of the audience. If the audience is already familiar with the context and terminology, you could use more complex analysis. If not, you may need to spend time explaining the basics.
Consider the impact of the review on the readers. How might they use the information you provide? Will your opinions influence any decisions they make?
Remember to respect your audience. Even if you totally disagree with something, express your opinions in a way that respects the readers’ freedom to form their own.

Identifying the Audience in Reviews

The title and the introduction can provide an understanding of the intended audience. A title that includes technical jargon might suggest a specialist audience, while a more general heading may hint at a broader readership.
Imagery, colour schemes, and layout can also provide clues. Bright, bold colours may indicate a younger audience, while a traditional layout may represent an older, more conservative readership.
Note the type of language and tone used. Colloquial language may suggest a less formal audience compared to technical language which is often used for professionals or enthusiasts.
Deconstruct the content to understand who it is aimed at. Highly detailed information might suggest a well-informed readership. On the other hand, if the review is explaining basic concepts, it might be meant for beginners.
Pay attention to the references or jokes that are made. Pop culture references might indicate a younger audience, while industry-specific humour may imply experts.
Consider the platform or medium where the review is published. Reviews in scientific journals, niche websites, or popular magazines each cater to different audiences.