Writing to Advise: Form, Tone, Register

Writing to Advise: Form

Advice-based documents such as guidance leaflets, how-to articles, or counselling letters should include a clear structure with a logical progression of ideas.
Use paragraphs to break up your advice into manageable sections. Each paragraph should focus on one particular suggestion or area of advice.
Begin with an introduction that establishes your understanding of the situation or problem. Show empathy and assure the reader that there are solutions.
The body should deliver your advice systematically, linking ideas where appropriate. Use scenarios or examples to illustrate your points.
Finish with a conclusion that re-emphasises the most important pieces of advice or summarises your suggestions.

The tone in advisory writing should be supportive, empathetic, and respectful, giving a sense of encouragement to the reader.
Maintain an understanding tone by using a positive, encouraging language. Do not patronise or belittle your reader.
Remain balanced and rational by avoiding overly dramatic or emotional language. Keep your tone calm and patient.
The use of direct language can make your advice seem more personal and communicative.

The register in advisory writing can be formal to semi-formal, depending on the context.
Maintain consistency in your register – if you start in a semi-formal manner, stay that way throughout.
Avoid overly complex language, jargon, or slang unless they are necessary for explaining specific points. Your advice needs to be easily understood by your reader.
The use of personal language, the first or second person, could be more effective in establishing a connection with the reader.
Including the reader in your scenarios or examples by using ‘you’ can add immediacy and relevance to your advice.