Blog: Form

Structure

A blog is often presented in a first-person perspective, placing the writer directly into the context.
It generally begins with an introduction that engages readers and introduces the subject matter.
This is followed by a series of body paragraphs that present main thoughts, arguments, or narratives, marked often by subheadings.
The piece concludes with a summary or conclusion that wraps up the points discussed and may offer a call to action or pose a question to engage readers.

Format

Blogs generally have an informal layout, often presented casually yet coherently, which differentiates them from formal articles or essays.
Incorporate images, videos, hyperlinks, or Infographics if applicable and advantageous to your content.
Employ subheadings, bullet points, and bolded text to break down the content into smaller, digestible sections.

Language Features

Use a conversational tone to connect with your readers. This can include asking rhetorical questions or sharing personal anecdotes.
Utilise vivid and descriptive language to captivate your audience. This can make your blog post more engaging and memorable.
Remember that while blogs can be more casual and personal, it’s crucial to maintain a high level of grammatical correctness and accurate spelling; errors can distract readers and undermine your credibility.

Remember to always speak from your perspective or experience in a blog post. This personal engagement, along with solid structure, engaging content, and appropriate language features, makes a effective blog post. Keep these points in mind while you develop your skills in transactional writing.