Blog: Purpose

Blog: Purpose

Identifying the Purpose

  • A blog can have a multitude of purposes: it can inform, persuade, entertain, share personal experiences, or promote a product or service.
  • The objective of the blog informs other elements like writing style, tone, language, and structure.
  • Identifying the purpose helps determine what content to include and exclude.

Information

  • A blog intended to inform conveys facts, data, and explanations about a certain topic.
  • The purpose of these blogs is to enhance the reader’s knowledge base by providing them with meaningful information.
  • In some cases, an informative blog may also educate the reader on a new skill or concept.

Persuasion

  • A persuasive blog aims to convince readers about an idea, viewpoint, or a product.
  • It uses compelling arguments, logical reasoning, and credible evidence to sway the reader’s opinion or win their support.
  • The principal goal of such a blog is to get the reader to agree with the writer’s viewpoint or to take some action.

Entertainment

  • An entertaining blog is designed to engage, amuse or interest the reader.
  • It may involve storytelling, humour, or unique content themed around hobbies or popular culture.
  • The main goal of an entertainment blog is to provide the reader with leisurely reading and stimulate their emotions.

Personal Experience

  • Personal blogs are often about the blogger’s personal life, thoughts, experiences, or perspectives.
  • These blogs aim to establish a connection with the reader either by triggering empathy, providing relatable content or sharing valuable life lessons.
  • The purpose is to share personal stories or to showcase the blogger’s personality or lifestyle.

Promotion

  • Some blogs serve primarily as marketing tools, promoting either the blogger’s own product or service, or those of others.
  • The purpose is to increase awareness, establish brand identity, generate leads or nudge the reader towards a purchase or subscription.
  • The promotional content should be subtle and indirect to maintain the reader’s trust and interest.

In any case, understanding the purpose of your blog helps you make key decisions about content, language, and style, ensuring the end product effectively engages your readers and fulfills its intended function.