Leaflets: Purpose

Main Purpose of a Leaflet

The fundamental objective of a leaflet is to inform, persuade, or advertise. Leaflets deliver concise, engaging, and essential information about a product, service, or cause to a targeted audience.

Specific Purposes

A leaflet is frequently used to promote goods, services, or events, typically for businesses or organizations. It highlights key features, benefits, or actions in a compelling and persuasive manner.
Leaflets can provide important instructions or guidance, often in a step-by-step manner. This could be for safety measures, usage of a product, or involved procedures.
They are also used to raise awareness of social issues, health or safety campaigns, and public services. Such leaflets present key facts and relevant information in an easy-to-understand format.

Checking Purpose Alignment

Ensure that every aspect of the leaflet, including the content, design, language, and images, aligns with its intended purpose. For an advertising leaflet, for example, persuasive language and eye-catching images may be crucial.
The intended audience should be kept in mind. The leaflet must engage the readers and meet their expectations, understanding or interest level.

Call to Action

Every leaflet typically includes a call to action (CTA). This term refers to a statement designed to get the reader to respond or take a specific action - a key marker of the leaflet’s purpose.
The CTA could prompt the reader to purchase a product, attend an event, follow a set of instructions, or promote awareness and understanding.

Understanding the purpose of your leaflet is critical to ensure it meets its intended goals. When creating or analysing a leaflet, always check how well its content, visuals, language, and design align with its purpose.