Reviews: Audience

Understanding the Audience

A review can be written for various types of audience: newbies, the informed, enthusiasts, or specific demographic groups.
Recognising your audience helps define your language use, tone, context, and how detailed your explanations should be.
It assists in deciding what aspects of the product/service/experience would be most relevant to include in the review.

Newbies

Reviews for newbies, or beginners, should include basic information about the product/service/experience.
Simplicity is key - avoid jargon and use layman’s terms. Make sure to explain any necessary terminology.
The main goal is to provide a thorough understanding to those who have little or no prior knowledge about the subject matter.

The Informed

When writing for an informed audience, consider that they already have a general understanding of the topic.
Break down complex components of the product/service/experience and offer in-depth analysis.
Prioritise providing new insights that may not be commonly known to enhance their existing knowledge.

Enthusiasts

Reviews for enthusiasts should be highly detailed and comprehensive.
Use specific terminology and jargon enthusiastically - they’ll appreciate it.
Prioritise discussing specific attributes and unique features that enthusiasts may be interested in exploring.

Specific Demographics

Demographic-based reviews should take into account the characteristics of the specific group you’re addressing.
Customise your review based on factors like age, lifestyle, geographical location, interests, and more.
Recognise the needs and preferences of your demographic and tailor your analysis accordingly.

Appropriately addressing your audience in a review not only makes it more engaging for them to read, but it also ensures that you’re providing the most relevant, useful information. Anticipating who your audience might be and adapting your writing to suit their needs is an integral part of effective reviewing.