Leaflets: Audience

Understanding the Audience

Identify and understand your intended audience before starting to write. The audience could be adults, teenagers, or children, among others.
Adapt your vocabulary, tone, and style based on the target audience. Consider questions like: “What do they already know?” “What do they need to know?” “How can you grab and hold their attention?”

Design Elements

Leaflets need to be visually appealing and easily navigable to grab the audience’s attention. So, consider design aspects like colours, fonts, images, and space.
Use images strategically. They should complement the text, not distract from it. Ensure they fit your audience’s tastes and preferences.
Text layout is crucial. Include headings and use bullet points or short paragraphs to present information, making it easy for your audience to follow.

Tone and Language

Your leaflet’s tone should align with your audience. For instance, if your leaflet is aimed at professionals, use a formal and informative tone. If meant for children, the tone may be informal, friendly, or even use simple humour.
Language should be simple, clear, and concise, regardless of audience. Avoid jargon unless it is suitable for your target group.
You can create a connection with your audience through the use of personal pronouns (you, your), making your message more engaging and relatable to them.

Content Relevance

Make sure that the content is relevant and beneficial to your audience. Unnecessary information can confuse the reader and make your leaflet less effective.
Include clear and concise information that guides the reader through the leaflet. Each section should be self-contained but also tie in smoothly with the rest of the content.
Above all, ensure your information satisfies your audience’s needs and interests. Your leaflet should answer the questions your audience may have about the topic.