Bias

• “Bias” refers to a one-sided or partial perspective on a topic or issue. It influences the way information is presented, favouring one viewpoint over others.

• Writers use bias to persuade the reader to accept a particular point of view. This can be seen in many forms of writing like newspapers, blogs, speeches, and scripts.

• A biased perspective can occur when a writer selectively presents facts and statistics or uses emotive language to sway the reader’s opinion.

• Learn to identify bias by examining the language used. Does the writer use strong, emotive words or phrases? Does the choice of adjective infer a judgement?

• Look also at what is omitted from the text. Often, bias is as much about what is left out as what is included.

• The way a writer structures their work can also show bias. Do they put their preferred argument first? Do they spend more time criticising another point of view?

• Bias can also be identified in the use of rhetorical devices such as hyperbole (exaggeration), irony, sarcasm, and rhetorical questions.

• It’s important to consider the source and purpose of the text when identifying bias. For example, an advertisement will have a bias towards the product or service it’s promoting, while an opinion piece in a newspaper will reflect the author’s personal views.

• Identifying bias allows you to critically evaluate the reliability of the text. It’s useful to acknowledge if a text supports or challenges your own biases as well.

• Interpreting bias is not only about spotting it, but also about understanding its impact. This includes the effect on the reader and how it influences the overall meaning of the text.