Speech: Form

Understand the purpose: Speeches are intended to inform, persuade or entertain an audience. When writing a speech, you must consider this purpose and construct your arguments or information accordingly.
Structure is key: Your speech should have a clear structure. A good standard format includes an introduction (where the topic and purpose are stated), a body (the main arguments or information), and a conclusion (summarizing the main points and possibly including a call to action).
Keep the audience in mind: Be aware of who will be listening to your speech. This will determine the language you use — more formal language may be used for official occasions, while informal vocabulary could be appropriate for more relaxed contexts.
Use rhetoric: Rhetoric is the art of persuasion. Using rhetorical techniques such as rhetorical questions, repetition and three-part lists can make your speech more compelling and convincing.
Presence of the speaker: In writing a speech, always keep in mind that you are not just writing words to be read, but words to be spoken. This means using language that is easy to say and hear.
Involvement of audience: Engaging with your audience is crucial. The audience may be involved through direct questions, or more indirectly through anecdotes or jokes that they can relate to.
Clear and concise presentations: It is important that your points are understandable and straightforward. Don’t complicate your speech with technical jargon unless absolutely necessary.
Logical organisation: Make sure your points follow logically from one to the next. This makes it easier for your audience to understand your arguments and increases your credibility as a speaker.
Suitable tone: Depending on the context, the tone of your speech could vary from serious to humorous, but it should always be appropriate to the context and the audience.
Call to action: Many effective speeches end with a call to action, which directly appeals to the audience to act in some way based on the speech’s content.