Speech: Purpose

Understand that speeches can serve various purposes depending on the context.
An informative speech aims to provide the audience with new knowledge or insights about a certain topic.
A persuasive speech involves an effort to persuade or convince the audience to take a certain stance or action towards a certain issue.
An inspirational or motivational speech works to motivate listeners, often with emotional stories or powerful language usage.
A ceremonial speech, often used at events such as weddings or graduations, has the goal to celebrate, commemorate or pay tribute.
Determine your speech’s purpose before starting. This will shape your choice of topic, language, style, and construction of arguments.
Distinguish between primary and secondary purposes. The primary purpose is the main goal of your speech, while secondary purposes can support this or add additional layers.
Remember, a successful speech aligns its content and delivery towards its intended purpose. For instance, an informative speech would use clear and concise language, detailed explanations, and visual aids to help listeners understand the topic.
Tailor your speech to your audience. Consider what they know, what they care about, and their attitudes towards your topic. This can help to ensure that your speech’s purpose aligns with their interests or needs.
Remember to conclude your speech by clearly summarizing your main points or call to action, which should tie back to the overall purpose of your speech.