Reviews: Audience

Understand that the audience for a review will vary depending on the medium the review is being published in. For example, a review in a magazine will have a different audience than a review on a blog.
Keep in mind the interests and preferences of the audience while writing a review. For example, a review for a video game will be of interest to people who play games rather than those who are not interested in gaming.
The language used should be suitable for the audience. If the review is aimed at children, simpler language should be used while adults might appreciate more complex language and description.
Remember that a review can influence the opinion of the readers. Therefore, it should be written in a persuasive way with the use of justifiable arguments and reasoning.
Depending on the expected audience, the tone of the review should be balanced. If it’s a critical review, then the tone may be serious and in-depth; while a review for a comedy might have a more light-hearted tone.
Always seek to engage the audience in the review by creating an attractive introduction and a strong conclusion. The audience should feel compelled to read the review till the end.
The use of personal pronouns can make a review more direct and engaging for the audience.
Incorporate relevant background information that would be helpful for the audience to understand the context of the review.
Vary sentence structures, use interesting vocabulary and include aesthetic elements in your language to keep your audience engaged.
Pay attention to creating clear and coherent paragraphs. This will help the audience follow the primary idea and main points within the review.