Travel Writing: Purpose

The fundamental purpose of travel writing is to inform and entertain the reader about different places, experiences, peoples, and cultures. It’s essential to strike a balance between being factual and engaging.
The writer attempts to transport readers to the location through accurate descriptions. Use of vivid sensory language, imagery and detail are central to achieve this - thereby generating a sense of the place’s atmosphere, smell, sights and sounds.
Evoking emotion is another critical purpose. By sharing personal experiences, feelings, and reflections related to the travel experience, the writer can help the reader connect on a deeper emotional level.
Capturing and communicating unique cultural differences and nuances forms a significant part of travel writing. The aim is to deepen understanding and foster a sense of appreciation and respect for diversity.
Stimulating interest or encouraging travel is often an objective. Readers may be motivated to visit the location based on the attractive, exciting or intriguing experiences conveyed by the writer.
The writer may also aim to present fresh perspectives and insights on familiar locations - illustrating them under a new light or revealing lesser-known aspects.
Informing readers about practical aspects of travel - such as local customs, attractions, food, transportation and accommodation - is a common purpose too.
For some, travel writing serves as a space for introspection and self-discovery. It allows the writer to reflect on their experiences and the impact of travel on their personal growth.
Lastly, remember that travel writing also serves to document changes over time, thereby offering valuable historical or social insights. It’s a genre rooted in reality, providing a ‘snapshot’ of a place at a specific point in time.