Leaflets: Form

A leaflet is a type of concise document intended to deliver information swiftly and persuasively, predominantly used for promotional or informational purposes.
The size and shape of leaflets can vary, however, they are generally small, making them easy to handle and read. Standard leaflet sizes include A4, A5, and DL (1/3 of an A4).
Leaflets often employ folding styles to enhance readability and attractiveness. Common styles include half-fold, tri-fold, and Z-fold.
When writing a leaflet, pay attention to the front cover as it should be engaging enough to encourage the audience to open it. The front usually contains a headline, an intrigue-arousing image, and a hint about the valuable information inside.
The internal sections of a leaflet should be skilfully organised. Use small bits of information, bullet points, subheadings and images to keep the reader interested.
Making good use of bold text, italics and underlining will help to highlight key points or information. Don’t overuse them; too much might make the content hard to read.
Leaflets often contain persuasive language and are written from the second-person perspective, using pronouns such as ‘you’ and ‘your’ to directly address the reader.
The ‘call to action’ aspect is significant in leaflet writing. This is what you want the audience to do after reading the leaflet, such as to visit a website, phone a number, or attend an event.
Use high-quality images that support your text and make the overall design more appealing. This can be valuable in persuading the intended audience to take the specified action.
Accurate, proofread content is crucial. Errors or typos might undermine the credibility of the information.
The tone should be consistent throughout the leaflet - if it’s formal, keep all the language formal; if it’s informal, maintain an informal style throughout.
Final point, always consider the target audience in creating content and designing the leaflet. This influences the language, design, and overall presentation style.

Now you can practice creating a leaflet of your own using these guidelines as your reference!