Leaflets: Purpose

Leaflets serve numerous purposes depending on their context. Primarily, they are designed to inform, persuade, or engage the reader in some way.
To educate: This is a common agenda for organisations, governments, or establishments who want to distribute information on a large scale. Topics could range from health advice, recycling protocols or current events in a locality.
To advertise or promote: Many leaflets are used to publicise a product, service, business or event. These are crafted to catch the reader’s attention and encourage involvement or consumption.
To advise: Often, leaflets are used to give advice on a specific subject. This might include instructions on using a new piece of technology, health & safety measures or guidance on a certain subject matter.
Persuasion: Often, leaflets are created by organisations or individuals with the intent to convince the reader to act a certain way or adopt specific beliefs. This includes politics, social issues, or community changes.
To showcase: Sometimes leaflets can give an overview of a range of products, services, or attractions available at a specific location. For instance, a leaflet might outline all the different activities available at a local leisure centre.
Raising awareness: Leaflets are a popular method for distributing information about issues or causes that need public attention or support, such as charity campaigns or environmental concern.
Navigation: Some leaflets are designed for guidance around a location or event. These typically include maps or floor plans and might mark key points of interest or services.

Remember, any leaflet should always be written with the target audience in mind. This includes using the appropriate language, tone, and visuals. All these are crucial in achieving the desired purpose.