Leaflets: Audience

Understand the target audience: Always keep in mind who the leaflet is aimed at before starting with your writing. This affects everything from the content to the style of language used. For instance, it should be written more formally if it is for professionals or informal if it is for children or teenagers.
Relate to your audience: Be sure to create content that is relatable to the intended audience. If they can personally connect with the content, it is more likely to be effective and engage their interest.
Structure your content effectively: Depending on the audience, the structure of the leaflet should be well organised and easy to understand. Using clear subheadings and bullet points can help readers quickly understand the information.
Use persuasive techniques: Depending on the aim of the leaflet, persuasive techniques can be used to try and convince the reader of something. This could include statistics, rhetorical questions, emotive language, direct address, and more.
Accurate vocabulary: The language used within the leaflet must be appropriate and accurate, and reflect the intended audience. Avoid complex technical jargon if your audience is composed of laypersons.
Visual elements: Depending on the target audience, visual elements can be highly effective. This might include photographs, graphic illustrations, or diagrams. These can convey a great deal of information quickly and effectively to your audience.
Use of colour: Colour choice also plays a significant role. Different colours evoke different emotions, so you can use this to your advantage when trying to convey a particular message.
Assumptions about the audience: Make as few assumptions as possible about the knowledge level of your audience. It is always better to make your content accessible to a wider audience than to risk excluding potential readers.
Clarity: Be clear and concise. Avoid ambiguity. Your audience should be able to understand your message easily.
Call to action: Include a clear ‘call to action’. This tells the audience what to do next, such as contacting you for more information or visiting a website for further details.

Remember, creating an effective leaflet requires a clear understanding of the target audience’s needs, preferences, and tastes, and writing in a style that is engaging and accessible to that audience.