Changing voting trends

Changing Voting Trends

Sociological Changes

• Ongoing societal transformations such as globalisation and urbanisation have shifted the issues that voters prioritise and the party they identify with.

Media Influence

• The rise of digital media and social networking platforms have changed the way parties campaign and interact with the voters.

Increasing Volatility

• Noticing an increase in the number of floating voters, with less people now having a strong party allegiance.

Decline in Voter Turnout

• A trend of decreasing voter turnout, particularly since the 1990s, indicates voter apathy or dissatisfaction with the political process.

Shifts in Party Support

• Detailed examination to the changing class structure in the UK shows alterations in class-party identification (decline in the Labour working class vote, for example)

Note: Although it is important to understand these points, you must attempt to connect the dots and see these trends in unison rather than in isolation. This will give you a comprehensive overview of the voting behaviour in the UK.