Designing a Website to Meet a Client Brief

Understanding the Client Brief

A client brief is a document that outlines the client’s requirements, goals, and expectations for the project in detail.
It’s important to fully understand and clarify the objectives of the website before beginning the design process.
The brief typically includes information about the target audience, key messages to convey, desired website functionalities, and timeframe.

The design needs to be aligned with the brand identity of the client’s business, including colours, fonts, and logos.
The brief may specify required features such as contact forms, image galleries, a blog, or ecommerce capabilities.
It should address accessibility requirements, ensuring the website is usable by as many people as possible, including those with disabilities.
Prepare for website scalability, meaning it can handle increased traffic or additional content if the client’s business grows.

Sketch out a preliminary website layout, including placement of navigation, main content, and calls-to-action.
Focus on user experience and interface strategies to ensure intuitive and pleasing browsing for visitors.
Map out a site hierarchy, defining how website pages will be connected and navigated.
Plan for responsive design to ensure the website looks good and functions well on different devices and screen sizes.

Convert the design into a functional website using HTML, CSS, and JavaScript, or a website builder if appropriate.
Ensure that the developed website meets all the criteria laid out in the client brief.
Test the site extensively, checking all links, forms, and functionalities, as well as loading speed and resolution on different devices.
Arrange a review session with the client for feedback and make necessary revisions.

Once the client is satisfied with the website, prepare for launch by setting up hosting, domain and SEO basics.
Discuss with the client about post-launch plans such as website maintenance and updates.
Provide training to the client if they wish to manage the website content themselves.
Always offer ongoing support to handle any unforeseen problems or changes required post-launch.