The Functions of the Role of Sales Staff

The Functions of the Role of Sales Staff

Section 1: Introduction to the Role of Sales Staff

  • The primary function of sales staff is to sell the products or services offered by a company.
  • They are responsible for providing knowledge about the product or service to customers.
  • They need to understand the needs and wants of the customers.
  • They aim to maximise sales and therefore the profitability of the organisation.

Section 2: Customer Interaction

  • Sales staff are the key points of contact between a company and its customers.
  • They build relationships with customers through effective communication.
  • They offer advice to customers about which products or services best suit their needs.
  • They use personal selling techniques such as persuasive communication to influence customer decisions.

Section 3: Sales Transactions

  • Sales staff should process sales transactions accurately and efficiently.
  • They handle payments, issue receipts, and organise delivery if required.
  • They follow up on sales to ensure customer satisfaction and to identify opportunities for repeat business.

Section 4: Product Promotion

  • Sales staff promote products through demonstrations or discussions about its features and benefits.
  • They can offer special discounts or sales promotions as a method of encouraging purchase.
  • They maintain displays, and demonstrate how products or services work to potential customers.

Section 5: Stock Management

  • Sales staff often have responsibility for stock levels in their area.
  • They participate in stock taking, pricing, and the placement of goods for maximum impact.
  • They can suggest reorders when stock levels are low. They can also help decide on new or discontinuing products based on their interactions with customers.

Section 6: Teamwork and Communication

  • Sales staff need to work effectively as part of a team, cooperating with colleagues to achieve sales targets.
  • They need to communicate effectively with other departments, such as marketing or customer service, to ensure a smooth sales process.
  • They should provide feedback to their managers about customer preferences and suggestions, which could influence the company’s strategic decisions.