Designing a Product Display

Understanding the Product

Product comprehension is fundamental when designing a product display. A thorough understanding of the product’s features, use, target audience, and value proposition helps in creating a display that enhances its appeal.
Brand Image and Product Positioning should also be considered. A high-end product requires a display design that exudes luxury and exclusivity, whereas for a budget item the focus might be on utility and affordability.

The design of the display should be eye-catching and attractive to engage potential customers and encourage interaction. The right combination of colours, lighting, and positioning of products can achieve this.
Use of props, interactive elements, and multimedia can add interest to a display, but they should never overshadow the main focus - the product.
Balance and Symmetry in a display draw the eye in and create a sense of order. These can be achieved through careful arrangement of products and use of space.

The amount of space dedicated to a product display is crucial as it impacts the visibility and impact of the display. Products should not feel cramped or lost in too much empty space.
The layout needs to be logical and easy to navigate - customers should be able to easily understand how to engage with the display.

Lighting has a significant impact on how products are viewed. It should highlight the key features of the product and contribute to the overall mood of the display.
The colour scheme used should be consistent with the brand’s visual identity and product packaging, and it should be appealing to the target audience.

The retail environment (online or brick-and-mortar) significantly influences display design options. For physical stores, the display might also need to consider store layout and other products in close proximity.
It’s key for displays to be designed in a way that they enhance the overall store experience and don’t conflict with surrounding displays.

Once created, it’s essential to continually evaluate and refine the display. Based on customer interactions and feedback, a display might need to be tweaked for better effectiveness.
Use of sales data and other measurable metrics can offer insights into the display’s performance and effectiveness.