Structure of Business Plan

Executive Summary: This is the overview of the business plan, summarising the key points. It often includes the business idea, objectives, and major plans.
Company Description: Provides background information about the business, covering aspects such as the legal structure, location, history, and the nature of the business.
Products or Services: Details on what the business is offering to its customers. This might include benefits of the products or services, the life cycle, and any intellectual property associated with them.
Market Analysis: Thorough examination of the business’s industry and market. It should include information about market trends, customer needs and behaviours, as well as identifying major competitors.

Marketing Strategy: Outlines all the approaches the business will take to reach its target customers. This includes information on pricing, distribution, product promotion, and sales strategy.
Operational Plan: A description of the physical requirements to run the business, e.g., location, facilities, equipment, supply chain, and software.
Management and Organisation Structure: Sets out the structure of the team managing the business, detailing responsibilities and roles. It might also include resumes of key team members.
Financial Projections: An overview of the expected financial performance of the business, including sales forecasts, income statements, balance sheets, and cash flow statements.

Appendix: Stores extra supporting documents or additional details not included in the main body of the business plan. This includes CVs of key staff, legal documents, contracts etc.
Funding Request: If the business plan is being used to secure investment, a section might be included requesting the amount of funding needed, use of funds, and repayment terms.
Exit Strategy: For those seeking investment, including a strategy for investors to realise an return on investment may be required, such as a buyout or sale to another company.