Presentation of Research Results

Understanding Presentation of Research Results

  • Presenting the results of your research in a clear and effective way is a crucial part of market research.
  • The key aim is to communicate the research findings in a way that allows the audience to understand and interpret the data.
  • Clarity, conciseness, and accuracy are important elements of a good research presentation.

Choosing the Right Type of Visual Representation

  • There are many different ways to visualise research data and the best method will depend on the nature of your data and the message you want to communicate.
  • Bar charts are useful for comparing categories of data, while pie charts are good for showing proportions.
  • Line graphs are useful for showing trends over time, while scatter plots can illustrate correlations between two variables.
  • It’s important to use an accurate scale and label your axes clearly on all graphs and charts.

Presenting Qualitative Data

  • Qualitative data often involves non-numerical information such as interview transcript excerpts or thematic analysis.
  • This type of data can be presented using narrative summaries or qualitative charts such as thematic trees.
  • Quotes from participants can be used to bring the human element into the research and provide illustrative examples.

Creating a Clear and Effective Presentation

  • Start your presentation with a clear explanation of the research objectives and how you conducted your study.
  • When presenting your findings, make sure the connection to your objectives is clear.
  • Use bullet points, headings, and other methods of structured formatting to make your presentation easy to follow.
  • At the end of the presentation, you should summarise your findings, draw conclusions based on your data, and discuss implications for your research question.

Communicating with Your Audience

  • A great presentation always keeps the audience in mind. Aim to use simple language that is easy to understand.
  • Make sure you have a comprehensive understanding of your findings before you present them. This will allow you to answer any questions confidently.
  • Audience interaction can keep listeners engaged. Consider including some interactive elements in your presentation.
  • Always be prepared to accept constructive feedback and review the data if necessary.

Including a Research Report

  • A well-structured research report provides a detailed account of your investigation and findings.
  • It usually includes sections like an introduction, methodology, results, discussion, and conclusion.
  • Reports also typically feature an abstract at the start, providing a brief summary of the whole research study.
  • A well-written report not only documents your findings, but also demonstrates a strong understanding of your research topic and process.

Ethics and Privacy Considerations

  • When presenting research data, you need to ensure that you respect the privacy and confidentiality of your participants.
  • This may mean anonymising certain details or using pseudonyms.
  • Remember, ethical considerations in research are vital and non-negotiable.