Communicating with Customers

Methods of Communication

Verbal Communication: This involves direct word of mouth, telephone conversations and video conferences. Very crucial for quick decision and immediate feedback.
Written Communication: This comes in forms of emails, letters, reports, memos etc. These forms of communication are good for record keeping and track of decisions made.
Non-Verbal Communication: It involves things like body language, facial expressions, eye contact etc. It adds a layer of understanding but should be used wisely.

Clarity and Exposition: All communication should be clear, unambiguous and well understood.
Listening Skills: Active listening is essential to understand customer needs and feedback.
Emotional Awareness: Need to understand and manage emotional signals customers communicate.
Respect: Show admiration and high regard to the customers.

Physical Barriers: Geographic distance, poor infrastructure etc. can make communication difficult.
Verification Issues: Sometimes, customers may not be able to verify authenticity of messages.
Misinterpretation of signals: Non-verbal signals can often be misinterpreted.

Boosts Sales: Effective communication helps explain benefits of products/services to customers, leading to increased sales.
Customer Loyalty: Clear and honest communication can build trust with customers, promoting loyalty.
Brand Recognition: Regular communication helps build brand recognition in the market.
Competitive Advantage: Businesses that are better at communicating can gain competitive advantage as they can understand and meet customer needs better.