Legislation and Safety Considerations

Understanding Legislation and Safety in Visual Merchandising

Legislation and safety are key considerations in visual merchandising. They ensure the well-being of customers and staff, as well as compliance with laws and regulations.
A failure to meet legal and safety requirements can result in penalties, legal action, and a damaged reputation.

Key Legislations

Health and Safety at Work Act 1974: This act places a duty of care on employers and employees to ensure safety in the workplace. It applies to all aspects of the physical environment, including visual merchandising displays.
Sales of Goods Act 1979: This requires merchants to ensure that goods sold are accurately described and fit for their intended purpose, influencing how products are displayed and promoted in visual merchandising.
Equality Act 2010: Merchandisers must ensure displays do not discriminate or exclude customers. The layout should be accessible to everyone, including those with disabilities.

Considerations for Health and Safety

Display heights: Items must be safely reachable and not stacked precariously. Heavy items should be lower, whereas lighter items can be higher. Misplaced items can cause accidents if they fall or customers reach for them unsafely.
Material Safety: Display materials should be fire-retardant or non-flammable, and electrical installations must be up-to-code to avoid fire hazards.
Cleanliness: Regular cleaning is essential as unclean environments can spread disease and allergens.
Access areas: The layout of the store must not obstruct fire exits and merchandise should not be displayed in a way that obstructs walkways.

Role of Risk Assessments

Risk assessments are crucial in identifying and mitigating potential safety risks. They involve identifying hazards, determining who could be harmed, evaluating risks, recording findings, and reviewing regularly.

Impact of Legislation and Safety on Visual Merchandising

Safety regulations can limit the creativity of visual merchandising. However, effectively using space and resources within these constraints can showcase innovative thinking.
The proper training of employees is essential so they can contribute to safety and understand legislative requirements.
Correctly implemented, health and safety considerations become part of the company’s positive image. They show that the company cares about the well-being of its customers and staff.
Breaches of legislation can severely impact the company’s reputation and result in significant financial penalties.