Models for Business Opportunities
Models for Business Opportunities
Recognising Business Opportunities
- Scan the environment: Look for changes or events within the social, technological, economic, environmental, and political spheres that might generate business opportunities.
- Spot trends: Understand and capitalise on major trends or changes within your industry or market.
- Listen to customers: Customers often provide invaluable insights into what they need or want, which can inspire unique business opportunities.
Applying Business Models to Opportunities
- Freemium model: Offer a product or service for free while charging for premium features, services, or goods.
- Subscription model: Charge users a recurring fee to access a product or service.
- Leasing model: Lease out your product for a certain period instead of selling it outright, ensuring regular income.
- Agency model: Act as an intermediary between the customer and the supplier and earn a commission on each transaction.
Evaluating Business Opportunities
- Is there a need?: Establish whether there is a real need for your product or service in the market.
- Profitability considerations: Look at the potential profitability of the opportunity. This includes costs, pricing, and anticipated sales.
- Competitive analysis: Evaluate the competition in the market to understand your competitive position and whether the market is saturated.
Turning Opportunities into Business Ideas
- Develop a unique selling proposition (USP): Specify what makes your product or service unique and how it outperforms comparable offerings from competitors.
- Consider scalability: A good business idea should be scalable – it should have the potential to grow or expand.
- Breathe life into the idea: Formulate your business idea into a tangible concept by creating a business model. The model should detail how you can turn the opportunity into a profitable venture.
Building an Effective Business Model
- Identify key resources: Determine what resources are indispensable for operating your business.
- Establish key activities: Identify the essential activities that need to be performed for your business to succeed.
- Identify key partners: Consider who can help you reach your business goals quicker or more efficiently.
- Develop revenue streams: Decide how your business can generate income from customers.