Review the plan

Review the plan

Reviewing the Plan

Importance of Reviewing the Plan

• Regular reviews of a sponsorship and promotion plan can improve its effectiveness.
• Assessing the progress and results regularly helps to identify any lapses or areas of improvement.
• It presents an opportunity to evaluate the returns both for the sport entity and the sponsor.

Components of the Review Process

• Performance Measures: These can include media exposure, brand awareness, sales, customer engagement, or social media metrics.
• Feedback Mechanisms: Feedback from the fans, participants, sponsors, and other stakeholders plays a crucial role in reviewing the plan.
• Re-evaluation of the goal and objectives: Are the campaign’s aims still relevant and achievable?

After the Review Process

• Modifications and Adjustments: If the plan isn’t working as expected or if circumstances have changed, appropriate adjustments need to be made.
• Communication with the sponsor and stakeholders: Any significant changes to the plan should be communicated effectively to avoid misunderstandings or conflicts.

Potential Challenges

• Data collection: Gathering enough reliable data for an accurate review can be a challenge.
• Managing expectations: Both sports entity and sponsor may have different views on the effectiveness of the plan.
• Invested interests: Sufficient care must be taken to avoid inadvertently prioritising the sponsors’ interests over those of the sport or its fans.

Key takeaway: Always remember, reviewing the plan is not a one-time event but an ongoing process. It enables the continuation of the beneficial relationship between the sports entity and its sponsors.