Attracting Global Audiences

Attraction of global audiences refers to how media producers attempt to engage viewers from around the world.
Incorporating relatable themes, cross-cultural values, and universal storylines are some effective strategies used.

Hollywood traditionally appeals to global audiences through high production values, star recognition, and by producing genres popular internationally, such as action or fantasy films.
Use of franchises, sequels, and remakes of successful films also ensure wider global reach.
Hollywood often conducts extensive promotional campaigns globally, premiering in various international markets.

Welsh media, due to its smaller scale, relies upon the uniqueness of its Welsh culture, language, and heritage, to attract worldwide viewership.
Welsh-produced content often utilises universal themes like love, fraternity and conflict, to make the narratives accessible beyond regional boundaries.
Wales also capitalises on its natural beauty to attract location-based tourism after screening shows set in picturesque Welsh settings.

Both Welsh and Hollywood media rely on subtitling and dubbing to make content understandable to non-native speakers, thereby amplifying their global reach.
Successful subtitling and dubbing considers cultural nuances for effective communication.

Filmed mostly in Northern Ireland, Game of Thrones is an example of a series attracting global audiences due to its universal themes, subtitling in different languages, and the cross-cultural appeal of fantasy genres.

The successful attraction of global audiences determines the scope and penetration of a media product.
While Hollywood uses its wide-reaching influence and high-budget marketing to attract viewers, Welsh media leverages its distinctive culture and universally appealing narratives.
Subtitling and dubbing play unsung, but critical roles, in making media content accessible globally.
The allure of visiting film locations also contributes to securing global audiences while benefiting local economies.