Codes and conventions of the online form

Codes and Conventions of Online Form

Multimedia elements such as videos, audio clips, animation, infographics and hyperlinks are integral to the online news form.
Interactivity is a remarkable feature that allows user participation. It includes leaving comments, sharing posts, liking and reacting to stories.
Navigation tools such as menu bars, search functions, and category divisions are important for user-friendly design.
Use of SEO techniques and algorithms determine how content is prioritised, ranked and returned in search results.

Typography and layout are critical in presenting information in a clean, readable manner. Differences in font size and style often indicate the importance of the news.
Images and videos perform a crucial role in visual storytelling and attracting reader attention.
Colour schemes are often used strategically to create site consistency and reflect the brand identity.
Banner ads and pop-ups are significant in the monetising strategies of online news platforms. Their placement and frequency can impact the user experience.

Emphasis on breaking news or trending stories speaks to the fast-paced nature of online news that seeks to provide real-time updates.
By-lines, publication timestamps, and source citing add to the credibility and authenticity of the digital news content.
The presence of opinion sections, blog posts, and citizen journalism reflect the platform’s openness to diverse viewpoints and user-generated content.
Highlighting popular or most-read stories utilises social proof to guide readership trends and engagement.

Headline style often adopts SEO-friendly practices, including keyword usage and clickbait tactics to attract reader clicks.
Online news articles often commence with a lead that summarises the key points of the story, useful in hooking the reader’s interest.
Use of short paragraphs and subheadings accommodates online reading behaviours and improves scanability.
Incorporation of links to external sites or previous articles facilitates deeper engagement and provides additional context. This intertextuality is unique to digital news.