Process of exhibition
Overview of Process of Exhibition
- The process of exhibition refers to how media content, such as films or television programmes, is displayed or shown to the public.
- This procedure includes the venues, platforms or channels through which media content is presented.
Exhibition in Hollywood
- In Hollywood, media content is typically exhibited via major motion picture theatres, at-home streaming services, pay-per-view, cable networks, and on-demand services.
- Hollywood studios usually have relationship with various theatre chains where they release their films.
- Digital distribution platforms, such as Netflix or Disney+, have also significantly altered the dynamics of exhibition in Hollywood, offering films and series directly to consumers’ homes.
Exhibition in Wales
- In Wales, media content is exhibited through a combination of public service broadcasters, satellite and cable TV, local and regional radio stations, and also online platforms.
- The Welsh language channel S4C plays a focal role in the exhibition process in Wales, providing content in Welsh language.
- Other mainstream platforms like BBC Cymru Wales exhibit shows that are locally produced targeting Welsh audience.
Significance of Exhibition
- The process of exhibition is crucial as it determines how, where, and when audiences consume media content.
- It plays a weighty role in revenue generation, with revenue shared between producers and exhibitors.
- Changes in the medium of exhibition, like shift towards online platforms, have had considerable impact on the business dynamics and consumer viewing habits.
Case Study: Pili Pala
- Pili Pala, a Welsh drama series, is aired on S4C and is also available for streaming on S4C Clic, their online service.
- This demonstrates the combination of traditional and digital exhibition platforms in the Welsh media landscape.
Conclusion
- Understanding the process of exhibition illuminates the ways audiences are targeted and how media content is made accessible.
- The differences in exhibition processes between Hollywood and Wales reveal the contrasting scopes, reach, and strategies of their respective media landscapes.
- Digital transformation has revolutionised the process of media exhibition, a shift equally discernable in both Hollywood and Welsh contexts.