Process of exhibition

Overview of Process of Exhibition

  • The process of exhibition refers to how media content, such as films or television programmes, is displayed or shown to the public.
  • This procedure includes the venues, platforms or channels through which media content is presented.

Exhibition in Hollywood

  • In Hollywood, media content is typically exhibited via major motion picture theatres, at-home streaming services, pay-per-view, cable networks, and on-demand services.
  • Hollywood studios usually have relationship with various theatre chains where they release their films.
  • Digital distribution platforms, such as Netflix or Disney+, have also significantly altered the dynamics of exhibition in Hollywood, offering films and series directly to consumers’ homes.

Exhibition in Wales

  • In Wales, media content is exhibited through a combination of public service broadcasters, satellite and cable TV, local and regional radio stations, and also online platforms.
  • The Welsh language channel S4C plays a focal role in the exhibition process in Wales, providing content in Welsh language.
  • Other mainstream platforms like BBC Cymru Wales exhibit shows that are locally produced targeting Welsh audience.

Significance of Exhibition

  • The process of exhibition is crucial as it determines how, where, and when audiences consume media content.
  • It plays a weighty role in revenue generation, with revenue shared between producers and exhibitors.
  • Changes in the medium of exhibition, like shift towards online platforms, have had considerable impact on the business dynamics and consumer viewing habits.

Case Study: Pili Pala

  • Pili Pala, a Welsh drama series, is aired on S4C and is also available for streaming on S4C Clic, their online service.
  • This demonstrates the combination of traditional and digital exhibition platforms in the Welsh media landscape.

Conclusion

  • Understanding the process of exhibition illuminates the ways audiences are targeted and how media content is made accessible.
  • The differences in exhibition processes between Hollywood and Wales reveal the contrasting scopes, reach, and strategies of their respective media landscapes.
  • Digital transformation has revolutionised the process of media exhibition, a shift equally discernable in both Hollywood and Welsh contexts.