From Wales to Hollywood: Process of distribultion (including marketing(

Distribution in media refers to how films, TV shows, music, and other forms of media are delivered to audiences.
It involves tasks like scheduling release dates, negotiating licensing agreements, and arranging for films or shows to be shown on channels or platforms.
Distributors could be companies like BBC, Netflix or film studios that either stream content online, broadcast it on television, or release it in cinemas.
The ability of a distributor and its network can greatly influence the extent to which a film or TV show gains visibility and reach.
Marketing is the promotional aspect of the film or TV show and often involves advertising, public relations, and branding.

A film or TV show produced in a country like Wales can reach a global audience like Hollywood through effective distribution and marketing strategies.
Potential challenges include: limited budget, less known actors or directors, smaller target audience, cultural differences, and language barriers.
Overcoming these challenges requires a strategic distribution plan that considers factors like market trends, audience preferences, release platforms, and competitor actions.
The choice of platform (cinemas, streaming services, TV) can alter how and to whom the product is marketed.

Planning: Researching market trends and audiences to develop a distribution strategy.
Packaging: Assembling materials for release, e.g., trailers, posters, social media content.
Selling: Pitching the media product to potential buyers, such as cinemas or streaming platforms.
Delivery: Delivering the media product to the buyer by the agreed release date.
Exhibition: The media product being shown in the selected release platforms.

Traditional Marketing: Billboards, posters, trailers, press conferences and interviews with cast or director.
Digital Marketing: Social media campaigns, online trailers, email marketing, influencer marketing.
Promotional Tie-ins: Brand collaborations for merchandise or additional media content related to the main product.
Word-of-Mouth and Viral Marketing: Generating public interest through buzz-worthy content or news, encouraging audience members to share their views or experiences.

Effective marketing can increase audience anticipation and eagerness to consume the product.
Successful distribution ensures the media product reaches its target audience at the right time and via the right platform.
Together, both influence a film or TV show’s visibility, reach, ticket sales, viewings, and overall success.