Defining features of the form

Defining Features of the Form

Structure

  • Narrative videos follow a storyline that is either directly related to or works in parallel to the song lyrics.
  • Conceptual videos focus on delivering an abstract, often symbolic message.
  • Performance videos mainly depict the musician(s) performing the song.
  • Lyrical videos feature the lyrics of the song usually combined with relevant, simplistic visuals.
  • Some videos could blend two or more of these forms.

Role of Artists

  • The artist or band often appears in music videos, either performing or as a part of the narrative.
  • Their appearance contributes to their public image and branding.
  • The music video can reflect the artist’s personality or their artistic vision.
  • An artist’s role and representation in a video can influence how they are perceived by public and can drive or reflect societal attitudes.

Technical Features

  • The use of cinematic techniques, such as fast and slow cutting, use of filters, and special effects to create a particular emotion or mood.
  • Camera techniques, such as the use of varied shots including close-ups, wide shots, or unusual camera angles.
  • Editing and post-production skills are demonstrated to ensure continuity, smooth transition between scenes, and add special effects or CGI.

Visual Signifiers

  • The mise-en-scène of a music video often communicates a message about the song or artist’s identity.
  • Use of iconography, such as clothing, props, setting, and colour also contributes to the overall feel and message of the video.
  • Lighting can play a significant role in setting the mood or atmosphere.

Use of Choreography and Dance

  • Many music videos employ choreography and dance, adding an energetic, dynamic component to the video.
  • The dance sequences can be either performed by the artists, backup dancers, or both.
  • Choreography can support the rhythm, lyrics, and themes of the song.

Interactivity and Audience Engagement

  • Some music videos may include interactive elements to facilitate audience engagement.
  • This may include call to action segments, audience participation, or user-generated content.
  • With the evolution of digital technology, some artists now create interactive videos where users can change the narrative or view multiple angles.

Genre Specific Elements

  • Different styles of music often have typical visual treatments. These elements can help to solidify the artist’s place within a certain genre.
  • For instance, rock videos may feature live performances, pop videos often have elaborate set designs and costumes, while hip hop videos may emphasise urban settings and opulence.

Social and Cultural Aspects

  • Music videos can reflect or comment on societal trends, cultural issues, or political stances.
  • The representation of gender, race, class, and other social categories can impact societal attitudes and norms.

Commercial Aspects

  • Music videos can contain product placements, indirectly advertising products or brands.
  • A notable guest appearance can boost the video’s viewership and, in turn, the song’s popularity.