Broadsheets

Broadsheet Newspapers

Physical Size: Broadsheets are larger than tabloids both in terms of page size and content. Traditionally, they measure 22.5” x 17.5”, which is double the size of a tabloid.
Style: Broadsheets tend to have a more formal, organised layout with dense grids. They don’t focus heavily on images but rely more on the text.
Headlines: The headlines are generally serious, factual, and informative. They are designed to provide a clear insight about the story rather than provoke an emotional response.

Types of Stories: Broadsheets primarily focus on ‘hard’ news, including politics, economics, and international affairs. They also provide in-depth analysis and commentaries.
Approach: They are known for presenting detailed, balanced reports and expert opinions, aiming to inform rather than entertain readers.
Supplements: They often have weekend supplements and daily sections dedicated to arts, culture, business, and sports.

Target Audience: Broadsheets typically target middle to upper-class readers, who are often highly educated and politically engaged.
Political Affiliation: Most broadsheets maintain a politically centrist or conservative stance. Their readership demographics often reflect these leanings.

Lexical Density: Broadsheets use a wide variety of vocabulary, and the language is complex and formal.
Tone: The tone is serious and scholarly, reflecting the intended audience’s expectations for detailed, intellectual content.

Influence: Despite having smaller circulation numbers than tabloids, broadsheets have significant influence on public opinion, often shaping political and socio-economic debate.
Watchdog Function: They are renowned for their investigative journalism and are often considered to uphold democratic values by scrutinising the actions of those in power.