Interpretations/Responses in “Thriller” (1983)

General Audience Responses

“Thriller” was viewed as a groundbreaking piece of media, transforming the perception of music videos from simple promotional tools to an art form that can surpass the standard three-minute format.
The video’s use of narrative structure, along with horror elements, contributed to its widespread popularity.
Audiences were captivated by the cinematic production values, distinct choreography, and Michael Jackson’s charismatic performance.

Critics lauded “Thriller” for its innovative approach, elevating music videos to a new status in the entertainment industry.
The video was praised for its visual direction, which seamlessly blended music with filmic storytelling and impressive special effects.
The choreography became iconic, applauded for its inventiveness and its contribution to the legacy of dance in music videos.

Some interpret the horror transformation as a metaphor for Jackson’s own public transformation from his “Jackson 5” image to a solo superstar.
The sequence may also symbolise his struggle with identity, being both a public figure and a private individual.
The use of horror genre tropes added an appealing quirkiness to the video, differentiating it from other mainstream music videos of the time.

“Thriller’s” global reach solidified Jackson’s status as a international superstar, sparking the trend of artists using music videos as creative outlets and promotional tools.
The video tackled MTV’s racial prejudice, contributing to increasing diversity within the music television industry.
As a piece of pop culture, “Thriller” had a profound impact, influencing later music videos, films, and even the horror genre itself, and is still being referenced today.