Newspapers: Audience of chosen example (Eg. Daily Mirror)

Newspapers: Audience of chosen example (Eg. Daily Mirror)

Understanding the Audience of Newspapers: Daily Mirror example

  • Identify the demographic of the Daily Mirror, a popular British tabloid with a wide and varied readership.
  • Understand that the Daily Mirror typically attracts a demographic that leans more toward the working classes.
  • Pay attention to the socio-economic status (SES), age, and political leaning of the Daily Mirror’s readership, key areas when considering its target audience.

Understanding Audience Behaviours and Interests

  • Keep in mind that the Daily Mirror’s audience are typically engaging with the newspaper for entertainment and news updates.
  • Note that sports news, especially related to football, is popular among the Daily Mirror’s readers.
  • Identify the prominence of celebrity news in the Daily Mirror, reflecting an interest of the target audience.

Language, Presentation and Content for the Target Audience

  • Note the use of colloquial language, designed to create a sense of familiarity and accessibility with the Daily Mirror’s typically working-class readership.
  • Understand the role of bold headlines and colourful designs used by the Daily Mirror to appeal to its readers.
  • Recognise the importance of incorporating cycle of news, where the focus is often on topical news events and popular culture, in the Daily Mirror content.

Influence of Political Bias on the Audience

  • Remember that the Daily Mirror has traditionally supported the Labour Party, which reflects in their news reporting and can influence their readership.
  • Understand the concept of media influence, where the newspaper’s political leaning may shape the views of the readership.
  • Recognise the role of editorial decisions in shaping bias, such as the selection, omission or framing of news stories.

Engagement of the Audience with Online and Print Versions

  • Understand that the Daily Mirror operates through both print and online mediums, catering to a wide spectrum of readers.
  • Recognise the importance of daily publication for retaining audience familiarity and readership routine.
  • Note how the Daily Mirror’s social media presence may also influence its audience and the stories that they choose to engage with.