Television: Public Service Broadcasting

Definition of Public Service Broadcasting (PSB)

Public Service Broadcasting (PSB) refers to broadcasting intended for public benefit rather than commercial interest. It plays a key role in delivering information, education, and entertainment to the society.

Characteristics of Public Service Broadcasting

PSBs typically aim to provide content for all demographic groups, from children’s programming to adult drama, educational shows to entertainment.
PSBs have a duty to provide fair and impartial news. This serves to ensure that the public remains well-informed and able to participate in democratic processes.
Accessibility is a key characteristic of PSBs. Typically, these broadcasters operate on universally accessible platforms, so that the public can receive their content without paying additional costs beyond licence fees.

The Role of Public Service Broadcasters

PSBs aim to serve the public interest. They often produce content that commercial broadcasters dismiss as too risky, due to its potentially low commercial success, such as educational programs or those designed to cater to minority interests.
These broadcasters have a responsibility to reflect and preserve cultural diversity and identity. For example, the BBC is expected to provide varied content that reflects the identities and interests of different communities within the UK.

Funding and Regulation of PSBs

PSBs receive funding from a variety of sources, primarily licence fees - viewers pay a fee to fund the creation and distribution of content.
They are usually regulated by an external body - within the UK, Ofcom ensures the PSB’s content aligns with the stipulated guidelines, and serves the public interest.

Challenges & Innovations Facing PSBs

PSBs face challenges from the rise of on-demand and streaming services, as these often provide content tailored to individual tastes rather than a broad public interest.
Digitisation and convergence have also introduced new challenges. PSBs have had to adapt to the changing expectations of audiences who are increasingly turning to digital mediums.
To keep up with these changes, PSBs are innovating and expanding their platforms - such as BBC iPlayer, which allows for catch-up and on-demand viewing. This indicates that while the broadcasting landscape is evolving, the core principles of PSBs - universal accessibility, broad content, and public interest - continue to guide their activities.

Remember, a deep understanding of Public Service Broadcasting provides critical insights into the nature, goals and challenges of broadcasting in the age of digital media. Key themes to consider include funding, regulation, audience expectations, and the role of PSBs in democratic societies.