Advertising: Online and social media around chosen advert

Online and social media advertising is a branch of promotion that utilises digital platforms to create awareness, engage the audience, or seek action from them.
Note that this type of advertising employs visuals, interactivity, and psychographics to tailor messages according to the audience’s needs and behaviour.
Understand that this form of advertising uses different formats such as video ads, banner ads, native advertising, and sponsored content.
Be aware that the effectiveness of online and social media advertising is measured through metrics such as reach, engagement, and conversion rates.

Grasp that representation in the context of online and social media advertising denotes how individuals, groups, issues, or events are depicted.
Note that these ads can target specific demographics, making representation incredibly influential.
Realise that representations can vary based on the purposes and goals of the online or social media ad, such as brand awareness, product showcasing, or attitude reinforcement.
The primary subjects of representation can include consumers, product or service, brands, and occasionally competitors.

Apprehend that semiotics is key in understanding the signs and symbols used in online and social media ads.
Elements such as images, colours, language, and layout can be significant signs laden with cultural and symbolic meanings.
Reflect on how these signs are used to construct a particular narrative or image of the product, service, brand, or customer.

Become adept at evaluating how representation in online and social media advertising affects audiences and their understanding of the product or service.
Recognise that the representations used can shape people’s perceptions and attitudes towards the advertised product or brand.
Understand that accurate and relatable representations are more likely to elicit positive feedback and actions.

To critically analyse an online or social media ad, consider its overall message, target demographic, use of signs, and the representations it creates.
Reflect on how the ad’s representations might affirm, dispute, or even establish public perceptions and stereotypes.
Always link the analysis of representations back to broader cultural or societal issues, pondering not just what is represented but why, and how this might affect real-life contexts.