Fans' construction of social and cultural identities – A Level Media Studies Eduqas Revision

Identification and Participatory Culture

Fandom consists of individuals identifying themselves through their common interests in specific content, such as video games.
Participatory culture is a key aspect of fandom. Fans engage with their chosen content beyond passive consumption: they discuss, create, critique, remix, and compete. This active engagement shapes their social and cultural identities.
Video game fans often become part of online communities, forming social connections and networks through shared game interests.

There are distinct roles within fandom, including producers, consumers, and prosumers (those who both produce and consume content).
Video game fans often take on the role of prosumer, creating game-related content such as fan art, fan fiction, gameplay streams and mods, which not only shows their engagement with the game but also forms part of their identity.
Game modders (modifiers) are fans who modify game software, often with the aim of improving gameplay or aesthetics. Such active participation develops creators’ identities within the gaming community.

Fandom can exercise power and influence. They can shape the direction of a game’s development or push for change by voicing criticisms or wishes, often collectively through forums or social media. This active participation builds a strong sense of community and identity.
Examples can be observed in game franchises like ‘Mass Effect’, where fans’ reactions have led to game developers making significant narrative alterations.

Cosplay (costume-play) is another form of engagement, exemplifying fans’ adoption of character identities from their favourite video games.
Cosplayers often invest time and resources into creating detailed costumes and performing the characters, further embodying their connection to the game.

Fandom blurs traditional gender roles and promotes diversity. More female gamers are now part of fandom, breaking down norms and contributing to a more inclusive gaming culture.
Online gaming communities often inspire open discussions about various sociocultural issues, such as gaming addiction, violence, representation, etc., thus contributing to the construction of cultural identity.

Esports (competitive gaming) have gained significant popularity, with fans engaging deeply, forming team loyalties similar to traditional sports fandom.
Esports fans often engage in online discussion forums, live streaming platforms, watching matches and tournaments. This deep involvement can shape their social lives and identities around the sport.