Media Language: Narrative Construction

Comprehend that media language refers to how the media communicates with audiences, using signs, codes and conventions in its output.
Understand that media applies different types of codes and conventions (e.g., visual and verbal language) to construct a narrative.
Acknowledge that media narrative structures often reflect cultural beliefs, stereotypes, values and ideologies, consciously or subconsciously shaping our understanding of the world.

Recognise that media narratives often play with linear or non-linear structures (flashbacks, parallel storylines, etc.) to captivate audiences and enhance understanding.
Note that the manipulation of time (real time, time expansion, time compression) also contributes to narrative progression.
Discern that alongside verbal language, visual cues (lighting, framing, etc.) and audio cues (sound effects, music, etc.) are important elements of media language, adding layers to the narrative.

Understand that different media genres have different conventions and styles when it comes to narrative construction.
Accept that within a particular genre, predictable patterns or structural conventions are usually expected by audiences.
Digest that transgressive narratives cross or violate these predetermined codes and conventions, exploring challenging and taboo themes.

Realise that ideological messages can be communicated subtly or openly through media narratives.
Grasp that often, media narratives can fall into reinforcing or challenging societal stereotypes and generalisations.
Comprehend that the portrayal of characters, events and issues influences audience’s perceptions, and this representation through narratives plays a major role in shaping social realities and attitudes.

Understand the importance of critical analysis of narrative construction, representation, ideology, and their influence on audiences.
Note the utility of different theoretical perspectives in interpreting narratives and understanding their cultural and social implications.
Acknowledge how the use of media language manipulates viewers into accepting the media’s representation of real-world issues, thereby holding significant power over shaping public opinion.