The Film Industry
Overview of the Film Industry
- The film industry, often referred to as Hollywood, is one of the world’s most influential sectors in entertainment.
- The film industry is segmented into several parts: Production, Distribution, and Exhibition.
- Production is the process of creating a movie, from scriptwriting, casting and filming to post-production and editing.
- Distribution involves the promotion of the completed movie and delivering it to movie theatres, television networks or online platforms.
- Finally, exhibition deals with how the audience consumes the film, be it in a theatre, on television, or through streaming services.
Role of Major Production Studios
- Five major studios, often referred to as the ‘Big Five’, dominate the global film industry. These are Universal Pictures, Warner Bros., Paramount Pictures, 20th Century Fox, and Columbia Pictures.
- These studios control the majority of film production and distribution, both domestically and internationally.
- They are known for producing blockbusters with high production values, aiming to attract a broad audience.
Independent Filmmaking in the Film Industry
- The counterpoint to major studios is Independent film production. These are often lower-budget films, driven more by artistic vision than commercial success.
- Independent films often tackle more niche or controversial subject matters and can be a launching pad for new talent.
- Film Festivals like Cannes, Sundance, and others provide a platform for these films to reach their intended audience.
Influence of Technological Changes on the Film Industry
- Over the years, technological advances have revolutionised the film industry. Digital technology has made producing, editing, and distributing films easier and more cost-effective.
- Online streaming platforms like Netflix and Amazon Prime have disrupted traditional distribution networks, offering a more direct and accessible route to market.
- Social media platforms and influencers are increasingly being utilised in innovative marketing strategies promoting films.
Welsh Film Industry Influence
- The Welsh film industry has seen significant growth and is now responsible for a number of notable works.
- Films are often co-funded by the Ffilm Cymru Wales, which uses film to promote the country’s culture, heritage and language.
- The renaissance of the Welsh film industry has impacted the global film industry by promoting unique cultural narratives and rich storytelling.