Sophie Arthur: 'About' blog page –Soph Talks Science, 2018

Sophie Arthur: ‘About’ blog page –Soph Talks Science, 2018

LC_IE_Text_Tracking

• Sophie Arthur’s ‘About’ blog page - Soph Talks Science, 2018, forms part of a much wider ‘interactive’ discourse involving direct engagement with readers.
• The use of personal pronouns like ‘I’, ‘you’, ‘my’, ‘we’ accentuates this interactive component and allows Arthur to establish a connection with her audience.

LC_IE_Text_Metadata

• The contextual component serves as an important framework in analyzing the text. It factors in Arthur’s role as a science communication officer and a PhD holder in stem cell biology.
• The description about Arthur’s work and her background provides background information for the readers, informing them about her credibility and expertise in the field.

LC_IE_Text_Understanding

• Arthur’s passion for science is palpable in her blog. She communicates this effectively, making it an essential point to keep in mind.
• Her use of humor along with complex scientific facts and theories reiterates her aim - making science fun and accessible to all.

LC_IE_Text_Analysis

• One of the key techniques employed by Arthur is her implementation of a conversational and engaging language style. This breaks down the ‘stiff and mundane’ image of academic sciences and makes it consumer-friendly.
• The point of view is another important factor. Arthur uses the first-person narrative to discuss her perspectives on science, thereby adding a personal touch to it.