Influences of marketing
Influences of marketing
- Marketing influences significantly shape consumer food choices.
- Companies use strategies such as advertising, packaging, promotions, and product placement to promote their products.
- TV commercials, social media ads, and influencer endorsements create brand awareness and positive associations with products.
- Product packaging, including attractive images and health claims, are used to entice customers.
- Promotions like discounts or “buy one, get one free” offers, provide buying incentives.
- Product placement makes certain items more visible and accessible to consumers in both physical and online stores.
- Awareness of marketing influences can help individuals make more informed decisions focused on nutritional needs and personal preferences.