Influences of marketing

Influences of marketing

  • Marketing influences significantly shape consumer food choices.
  • Companies use strategies such as advertising, packaging, promotions, and product placement to promote their products.
  • TV commercials, social media ads, and influencer endorsements create brand awareness and positive associations with products.
  • Product packaging, including attractive images and health claims, are used to entice customers.
  • Promotions like discounts or “buy one, get one free” offers, provide buying incentives.
  • Product placement makes certain items more visible and accessible to consumers in both physical and online stores.
  • Awareness of marketing influences can help individuals make more informed decisions focused on nutritional needs and personal preferences.